Posts

State of the Union May 2017

USGLC Event

Representative Adam Smith (D – WA 9), an honorary member of The Borgen Project Board of Directors, was a featured speaker at the USGLC (U.S. Global Leadership Council) event held in Seattle. The event focused on the importance of our country’s leadership in international affairs and why it matters from both economic and national security perspectives.
[hr_invisible] Here are some photos from the event.  Photo credits:  Maria Treen, Regional Director.

Representative Adam Smith (D – WA 9)

Maria Treen, Regional Director, at the USGLC event.

Below is the recording of the full event.

Political Updates

  • Advocacy emails sent through our Action Center in April:  4,225 in 2017 vs. 2,682 in 2016. We have emailed 463 Congressional offices since January 1, 2017.
  • Lobbying meetings held in April 2017: 20.  This brings our meeting total to 93 since January 1, 2017. Well done team!

 

Congressional Meetings

Team members were very busy at the end of March and during the April recess meeting with their local Congressional staffers and with their Members of Congress.

 

Xinchun “Victor” Chen, PR/Mktg team, met with Senator Jeff Merkley (D – OR).

 

Joseph Wallace, Political Affairs team member, met with Dan Solomon of Senator Al Franken’s (D – MN) office.

 

Regional Directors, Madhavi Kuthanur and McKenna Lux, met with Congresswoman Pramila Jayapal (D – WA 7).

Romina Gupta, Political Affairs team member, met with 2 out of 3 of her Members of Congress in one month!

Romina bird-dogged at an event held at her school and spoke with Senator Elizabeth Warren (D) of Massachusetts.

 

Romina met with Representative James McGovern (D – MA 2).

Warren’s Address

Here’s Warren on the very latest goings-on in Washington D.C.

Web Traffic

Yet another record-breaking month for web traffic.  We are shattering each previous month’s record by approximately 30,000 visits. Nice job team!

HR Team Updates

Here’s an update on the hiring activity for April.

Recognition

Congratulations to the following team members who have achieved Borgen Project Honors and Recognition.

Bird-dog Award:  Thomas Pandolfo, Political Affairs team.   

Chief Closer Award:  Dan Krajewski, Content team; Joseph Wallace, Political Affairs team; Max Matheu, Political Affairs team;  Morgan Leahy, Content team; Nandini Tivakaran, Advocate team; and Rachael Minore, Political Affairs team.    

President’s Circle Award:  Bailey Reed, Regional Director team; Chethan Lai, Political Affairs team; Ellie McCain, PR/Mktg team; and Nandini Tivakaran, Advocate team. 

Public Outreach Award:  Andrew Selevos, Political Affairs team; Thomas Pandolfo, Political Affairs team; and Tyler Dixon, Political Affairs team.  

Getting the Word Out

 

Emily Schwartz, a member of our Regional Director team, urges her leaders to fully fund the International Affairs budget.

Rochelle Dean, a Content Team member, spoke with the Nassau Girl Guides about The Borgen Project and the importance of foreign aid.

One-Mile Campaign

Check out the fliers designed by PR/Mktg team member, Kayla McKinney, and pictures from her campaign.



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Our team members get help from some furry friends to raise awareness about global poverty and for fundraising!
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“Cats For Food Aid Reform,” by Regional Director, Melissa Razdrih.

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“Dogs For Food Aid Reform,” also by Regional Director Melissa Razdirh

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[hr_invisible] Content Team member, Tammy Hineline, held a charity dog washing event that included a raffle and kids’ crafts.  Check out some of the photos from her event.  [one_half first][/one_half]

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And here’s some more fundraising fun.  Content Team member, Morgan Leahy, dresses as a Dancing Bear for The Borgen Project!
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State of the Union April 2017

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Note from the President: 

  • Syria. There’s a very direct correlation between the advocacy work of our team and the level of resources the U.S. has to respond to humanitarian situations like Syria. Now is more important than ever to be a voice for the voiceless. The White House has proposed enormous cuts to the International Affairs Budget. Congress ultimately determines funding levels, so these cuts will only happen if Congress isn’t hearing from constituents. Make sure your three members of Congress are hearing from a dozen or more people in support of the International Affairs Budget. Mobilize, request lobbying meetings, attend town halls meetings, generally be a polite pain in the butt and make sure your members of Congress know that this issue isn’t going away.
  • The Content Team had one of its best months ever! Over 48,000 more people visited the website in March than in February! Incredibly impressive especially considering February was the previous record month.
– Clint Borgen
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Political Updates
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Lobbying Efforts

We had 38 Congressional Meetings in March bringing our total number of meetings since January to 73. In 2016, we held 383 meetings and this year we’re aiming to increase that number to 400. We appreciate everyone’s hard work in reaching out to their Members of Congress on our legislative priorities.
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Advocacy Emails

Congressional leaders from every single state except for North Dakota have received emails from Borgen Project supporters. Since January, we have emailed close to 80% of Congress (Senate plus House of Representatives).

We had a total of 6,236 emails going out to Congress in March, a record for any one month. We have sent close to 15,000 emails since the start of the year.

The Borgen Project is heading to Capitol Hill next month to meet with Congressional leaders and staffers. Our April mobilizing efforts are essential. We want to keep the momentum of 6,000+ emails from March going. Be sure to email and to have your contacts email via our Action Center each week!
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Congressional Meetings

Check out these photos of team members at their meetings with Congressional staffers.

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Bella Chaffey, Regional Director, meets with Senator Kamala Harris’ office.

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Ellie McCain, PR/Mktg team, meets with Senator Bob Corker’s office staffer, Jane Jolley.

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Judy Hamilton, Regional Director, meets with Representative Rooney’s staffers.

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Nandini Tivakaran, Advocate team, meets with Representative Mike Johnson’s staffer.

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Warren’s Address
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Have a listen to Warren’s latest update from D.C.

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2017 Washington D.C. Trip Contest
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Outstanding efforts by all team members who entered this year’s contest.  We held 39 meetings with Congressional offices and sent over 6,000 emails, just in the month of March.  40 team members qualified for this year’s trip.

Congratulations to our contest winners!  The Board of Directors and Leadership Team look forward to seeing you in D.C. in May.

Ally Klemp, PR/Mktg team – Michigan

Emily Schwartz, Regional Director team – North Carolina

Nathaniel Fowler, Political Affairs team – Massachusetts
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One-Mile Campaigns

PR/Mktg team members worked hard these past few weeks on their One-Mile Campaigns. Check out some of their work.
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Ally Klemp, One-Mile Campaign flyer.

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Ellie McCain, One-Mile Campaign Chalk Art.

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Hongyi “Gabriel” Jin, One-Mile Campaign photos of his presentation.

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Samantha Ng, One-Mile Campaign Sticker.

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Content Team Updates

Here are the latest Content Team statistics.
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BORGEN Magazine March 2016 vs. 2017

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Borgen Website March 2016 vs. 2017

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HR Team Updates

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Here’s an update on the hiring activity for March.

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Recognition
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March 2017 was an outstanding month for our team members’ achievements.  Congratulations to the following team members who have achieved Borgen Project Honors and Recognition.

Bird-dog Award:  Aaron Webber, Political Affairs team; Carrie Clower, Political Affairs team; Kathleen Springer, Political Affairs team; Max Matheu, Political Affairs, team; Maya Appell, Political Affairs team; and Shynelle Kiss.

Chief Closer Award:  Erika Edwards, PR/Mktg team; Madison Ratay, PR/Mktg team; and Michael Kay, Political Affairs team.

President’s Circle Award:  Kathleen Springer, Political Affairs team; Katie Livick, Political Affairs team.

Public Outreach Award:  Andrew Selevos, Political Affairs team; Erika Edwards, PR/Mktg team; Kathleen Springer, Political Affairs team; McKenna Lux, Regional Director; Nathaniel Fowler, Political Affairs team; Rebecca Yu, Content team; Romina Gupta, Political Affairs team; Thomas Alva, Advocate team; and Tom Pandolfo, Political Affairs team.    

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Getting the Word Out
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Erika Edwards, a member of the PR/Mktg team, had two of her Letters to the Editor published in one month!  The first letter appeared in the Courier Journal and the second in the Lexington Herald Leader.

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Madhavi Kuthanur, a member of the Advocate team, organized a swarm to contact Congress.
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Email and phone swarm.

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Romina Gupta, a Political Affairs team member, also organized a swarm to contact Congress.

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Fundraising

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Content Team member, Stephanie Adams, sold homemade cocoa mix in mason jars for her fundraising event.

Fundraising Event at Walmart.

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Isabel Junco, HR team, held a bake sale for her fundraising event.

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Isabel’s baked goods.

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Isabel with friend, and all their “dough.”

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State of the Union March 2017

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Note from the President: Who’s coming to lobby in Washington, D.C. with me and The Borgen Project’s Board of Directors? We will be selecting three to attend Congressional meetings and watch the magic happen first hand. This is an all expenses paid trip to participate in 12-14 lobbying meetings per day on Capitol Hill.

Eligibility Requirements: Any volunteer or intern who has met one of the following requirements by March 31st will be entered into a drawing for an all expenses paid trip to D.C. to lobby for the world’s poor:

  • Completed two Congressional meetings in their state
  • OR Mobilized 50 people to email Congress through The Borgen Project’s Action Center. Please send in your list of names and email addresses by the March 31st deadline.
– Clint Borgen

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Political Updates

  • Advocacy emails sent through The Borgen Project Action Center:  over 3,900 emails in February 2017 vs. 2,200 emails in February 2016
  • Lobbying meetings held in February 2017:  22

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Warren’s Address

Listen to Warren with the latest updates from D.C.

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Lobbying Meetings with Congress

Here’s an interview with Antonina “Nina” Mangiola talking about her experience with lobbying Congress. Nina has held 6 meetings with Congressional leaders.  Nina is currently a Regional Director, a former member of our Political Affairs team, and achieved the President’s Circle award.

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YouTube Messages to Congress

Political Affairs team member, David Mills (with a little help from Sponge Bob and friends), sends a YouTube message to PA Senators Casey and Toomey in support of the READ Act.

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PR/Marketing team member, Gabriel Jin, takes a “classical” approach in his YouTube message to NY Representative Carolyn Maloney in support of the Protecting Girls’ Access to Education in Vulnerable Settings Act.

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Mobilizing Others to Contact Congress

 

Carson Hall, an HR team member, mobilized an email and a phone swarm to contact Congress.

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Fellow HR team member, Gabrielle Gilbertson, made sure that she and her friends were nice and cozy while contacting Congress during their email swarm.

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Content Team Updates

 

Here are the latest Content Team statistics.

February 2017 Borgen Blog
February 2016 Borgen Blog

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February 2017 Borgen Magazine 

February 2016 Borgen Magazine

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HR Team Updates

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A very big welcome to all of our new team members.

Here are some of our HR statistics for the month of February.
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Recognition
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Congratulations to the following team members who have achieved Borgen Project Honors and Recognition in February:

Bird-Dog Award:  Julie Weinheimer, Political Affairs team
Chief Closer Award:  Samantha Ng, PR/Marketing team
President’s Circle:  Jaclyn Orlando, Political Affairs team

Check-out the Our Team Members page and read about some of our team members’ and their success stories with The Borgen Project.
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Getting the Word Out
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Kayla McKinney, a member of the PR/Marketing team, had her fundraising event announcement published in The Keystone Newspaper.
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Nandini Tivakaran, a member of our Advocate team, gave a presentation about Foreign Aid to her classmates.

Nandini Tivakaran, Advocate

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Let’s Talk Fundraising!

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Justin’s all smiles…showing his support for The Borgen Project!

Justin Witkin, Regional Director

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State of the Union February 2017

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Note from the President: Needless to say the attempt by the White House to ban refugees from entering the U.S. is disheartening beyond belief. As someone who has spent time in Muslim refugee camps, it’s almost laughable to think that many of the families I’ve met with through the years are deemed security threats. It’s also worth noting that most refugees coming from the countries on the travel ban are people who are fleeing ISIS and the various terrorist groups the U.S. is concerned about. These are people who can (and have been) our greatest allies in dealing with terrorist groups. On a positive note, wholly crap there’s a lot of American’s getting politically active and turning to advocacy! There’s amazing momentum right now and I highly encourage you to utilize it and engage others in your advocacy efforts.
– Clint Borgen
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Political Updates

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  • 4,600 emails to Congress in January 2017 v. 2,500 emails in January 2016.
  • 13 lobbying meetings with Members of Congress.

Speaking of emails, we had some amazing mobilizing in the hours leading up to the House of Reps. vote on the READ Act and Digital GAP Act. Close to 900 emails went out in just a few hours! Great work everyone! Read more about the passage of the READ Act and the Digital GAP Act. We want to build on this momentum by urging the Senate to take up their companion versions of these bills. Keep the emails coming!

 

Warren’s Address

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Listen to Warren with the latest updates from D.C.

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Mobilizing Efforts

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Camille Parenteau – HR Team member, mobilizes her friends to call Congress.

McKenna Lux, Regional Director, spoke to a local Democratic Party Club about The Borgen Project’s work.

 

 

 

 

 

 

 

 

 

 

 

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Listen to Caitlen Sellers – Political Affairs team member, speaks with Kelly Gilmour, Political Team Manager, about her lobbying experience with a Staffer from Senator Burr’s office (Pictured above).

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Content Team Updates

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Thanks to the content produced by our writers, journalists and editors, the results speak for themselves! Incredible start to the year.

January 2017 Magazine Stats

Versus January 2016 Magazine Stats

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HR Team Updates

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We’d like to wish all of our new team members a very big, warm welcome to the team.

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Our HR team has been kept busy, with applications for our internship and volunteer programs continuing to rise. Thank you all for ensuring the teams will be of record-breaking sizes again this year.

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Number of Applicants per Team
RD’s & Advocates Content Team Political Affairs In-Office HR Team PR Total
135 409 267 17 196 226 1250

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Recognition Awards:

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This month, the following people have achieved Borgen Project Honors and Recognition.

Chief Closer Award (raising $1,000 or more): Farhan Ahmed – Advocate and Emma Wilcher – Political Affairs team member.

Political Outreach Award (mobilizing more than 50 people in a month): Michael Kay and Caitlen Seller, Political Affairs team members.

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Getting the Word Out

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PR/Marketing team member, Timothy Bladel, gets his letter to the editor printed in the Quad-City Times.

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Below check out Emma Lin – PR/Marketing team member’s One-Mile Campaign at Washington Square Park in New York City.

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Let’s Talk Fundraising!

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Cassie Lipp – Content team member, organized a concert in aid of The Borgen Project, in Cincinnati. The night was a huge success, bring Cassie over her fundraising goal.

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Here is a taster of Emily Marshall’s amazing fundraising event. Emily is a Writer on our Content Team.

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State of the Union January 2017

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Note from the President:

Hey everyone, I can’t thank the 2016 team enough for an amazing year! We’ve been going through the stats for last year and it’s incredibly impressive what you accomplished in 12-months! The new Congress is off and running. Legislation that didn’t pass last year will be reintroduced with new bill numbers. We came mighty close to getting the Education for All Act passed in December, but we should be able to move it through this session. There’s some exciting legislation in the works. We’re hoping to lend our muscle to the refugee crises this year and we’ll hopefully have info for you shortly. You passed three bills last year and I’m looking forward to another high-impact year!

– Clint Borgen

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Political Updates

 

  • The Borgen Project had 383 Congressional Meetings in 2016.
  • We met with 88% of the Senate.
  • Emailed 93% of Congress.
  • Had almost 40,000 emails sent to Congress through our Action Center.

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Warren’s Address

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Listen to Warren with the latest updates from D.C.

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Caitlin Sellers – Political Affairs team member, meeting with Senator Tillis’s office, Charlotte, NC.

Ryan Montbleau – Regional Director, gives a class presentation.

 

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Listen to the fab PSA Neil Decenteceo – Regional Director, has lined up for some popular South Florida radio stations for 2017!

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Emma Li – Advocate, gets a swarm going!

Shine Kang – Regional Director, tables an even in Hawaii.

 

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Content Team Updates

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2016 was an amazing year for the Content Team, with our web traffic goal shattered!

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HR Team Updates

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We’d like to wish all of our new team members a very big, warm welcome to the team.

2016 saw big advances in recruitment to our internship and volunteer roles, with members of The Borgen Project in 532 cities, and 49 of the 50 states.

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Recognition Awards:

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This month, the following people have achieved Borgen Project Honors and Recognition.

Chief Closer Award (raising $1,000 or more): Elizabeth Aguiar – Advocate

Victoria Aftandilian – PR Team member and Judith Indalecio – Political Affairs Team member join the President’s Circle, having met with all 3 of their representatives.

Political Outreach Award (mobilizing more than 50 people in a month): Ivy Zhou – PR Team member.

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Let’s Talk Fundraising!

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In December, it was all about the food!  From bake sales to Fire Department breakfasts:

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Camille Parenteau – HR Team member, gets busy baking!

 

 

 

 

 

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Kelsey Mantilla – HR Team member, goes for seasonal baking:

Oreo cheesecake cupcakes

Rice Crispie Grinches

Cake truffles/pops without the pops as they didn’t want to stay on!

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Zack Machuga – Content Team member, holds a breakfast fundraiser at the Bradford Volunteer Fire Department in Bradford, NY, raising $500!

Lucas Woodling – Content Team member, cooking up a storm! Lucas cooked and served his friends a homemade orange chicken and fried rice dinner, in exchange for a donation. to the cause.

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Just to make you smile!

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Thank you to Addison Evans – Content Team member, for making us smile!

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State of the Union December 2016

 

Note from the President:

  • Good News! The Education for all Act passed in the Senate Foreign Relations Committee! We were also pleasantly surprised when the committee passed the AGOA Enhancement Act, which contains language pulled from the M-CORE Act.
  • Good Work! I had lots of meetings with Senate offices in November regarding the Education for All Act and it was amazing how many Congressional staffers mentioned that they’ve been hearing from Borgen Project folks in their state regarding the bill. I know you don’t always hear back when contacting Congress, but I can confirm that they are hearing you!
  • Good Riddance! We’re down to a matter of days to get these passed in the Senate. We’ve pulled off unlikely end of year victories before and I want you to be part of history with me. When these bills pass I want you to feel ownership and pride that you emailed and called Senate offices and you mobilized (x number) of people to email their senators in support of it. Let’s get loud!

– Clint Borgen

 

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Political Updates

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  • In November, we had 3,700 emails to Congress. For the full year, we are at 36,000 emails, 60% more than 2015.
  • In 2015, we had 3,149 individuals email Congress. Between January and November this year, more than 8,600 people emailed Congress through The Borgen Project’s Action Center.
  • We are excited to announce that The Borgen Project held 43 lobbying meetings in November, bringing our total to 369 meetings since the start of the year. We have now exceeded our annual goal of 340 meetings! Well done everyone!

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Warren’s Address

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Listen to Warren with the latest updates from D.C.

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Shakeela Jackson, Advocate, meeting with Martha Zoller, policy director of Senator David Perdue.

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Matt Moore and Ken Brooke at Rep. Amodei’s office Reno, NV.

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Saloni Gupta, Advocate, meeting with Senator Patty Murray’s staff.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Great video from Tessa McLinden, Political Affairs intern, highlighting the importance of the Reach Every Mother and Child Act.

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Content Team Updates

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  • Our goal for 2016 was 1.8 million visitors to borgenproject.org. As of the 1st of December, with one month to go, we have had nearly 2.3 million visitors! Last year we had 1.6 million. An additional 700,000 people dropping by the site for a visit this year is amazing. Great job everyone!
  • The Blog has reached a milestone of over 10,000 articles published. Super exciting!

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HR Team Updates

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We’d like to wish all of our new team members a very big, warm welcome to

The Borgen Project.

Our recruitment goals for 2016 were to triple the number of applicants and hired staff, compared to the 2015 intakes.

In November 2015 we had applications from 544 interested candidates. Last month, 2,009 candidates applied, not just tripling, but quadrupling our application rate!

Amazing work from everyone on the HR team.

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RD’s & Advocates Content Team Political Affairs In-Office HR Team PR Total Applicants
November 283 548 395 23 348 412 2,009

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Recognition Awards:

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This month, the following people have achieved Borgen Project Honors and Recognition.

Chief Closer Award (raising $1,000 or more): Mandy Otis, Katie Vanderburg.

Political Outreach Award (mobilizing more than 30 people in a month): Tessa McLinden, Mohammad Sultani and Kristen Guyler.

Julia Weinheimer, Antonina Mangiola and John Muscolini join the President’s Circle, having met with all 3 of their representatives.

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Adrienne Leon – PR/Marketing Intern, presenting to her class at University of Washington

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Let’s Talk Fundraising!

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Amanda Warren talks to Dean Sydor who has raised over $1,200 to date! Dean successfully completed his political affairs internship and is now pursuing the Regional Director role. Amazing!

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Use your Talents!

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Caroline Williamson, Editor, has been busy …..
“I’ve been knitting since I was in 1st grade, and recently created my online Etsy shop, to sell what I make. I decided to donate all profits during my internship to The Borgen Project.”
Caroline has now successfully completed her internship and has raised $505.
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Maeva Rigaud, PR/Marketing intern, held a tabling session, informing, while fundraising.

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Which Would You Read First?

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In a recent survey, 96% of congressional aides reported that if the member of Congress was undecided on an issue, personalized letters would influence his or her position. With thousands of bills going through congress, letters are also effective means for getting a bill noticed by the leader and staff.
Handwritten letters are considered to have a much greater impact, being more likely to catch the attention of your representative, among the thousands they receive.
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State of the Union November 2016

Note from the President:

  • This session of Congress (two-year cycle) ends in mid-December. Any legislation that doesn’t pass this month or next will have to be reintroduced in 2017. Now is the time for a strong push!
  • I love our new bill! Check out the Protecting Girls’ Access to Education in Vulnerable Settings Act. For those of us who’ve been eagerly waiting for legislation that helps refugees get access to education… Our bill has arrived! Realistically, this bill won’t have enough time to pass this year, but we need to raise it’s profile in Congress. We’ll be doing a hard push for it in January and the more members of Congress are hearing about it now, the better.
  • Amazing work Clayton Haglund and Madasen McGrath! Both have raised over $2,000.
  • Holiday fundraising begins! Count yourself lucky, this is the best time of year to be fundraising and “making the ask.”
  • Amazon holiday shopping.. Don’t forget the link. When you start on that page, Amazon gives The Borgen Project 4-8% of what you spend. In other words, if you spend $100 on Amazon, $4-$8 will be given to The Borgen Project.

– Clint Borgen

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Political Updates

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100%

Volunteers in all 50 States have sent advocacy emails to their representatives! Fantastic work everyone.

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  • For October 2016, we had just over 4,000 emails to Congress bringing the year-to-date total to over 32,000 emails!
  • We had 26 lobbying meetings during the month for a total of 322 meetings since January.
  • M-CORE Act: Language from the M-CORE Act was added to the AGOA Enhancement Act and passed in the House! Our focus is now the Senate!
  • New Bill: We have also added the Protecting Girls’ Access to Education in Vulnerable Settings Act to the lineup of bills. The legislation is aimed at prioritizing efforts to support access to primary and secondary education for displaced children with a specific focus on the inclusion of women and girls in foreign assistance programs. Be sure to email and call your leaders about this important legislation.
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Warren’s Address

Listen to Warren with the latest updates from D.C.

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Annie Shin, Megan McCaslin and Clayton Haglund meet with the staff of Senator Feinstein’s office, San Diego, CA to discuss the Digital GAP Act.

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Shine Kang, Regional Director, held a clothes swap fundraising event

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Lola Babatunde, PR/Marketing Intern, meets with Mr. Robert Vega, Legislative Assistant for Congressman Kenny Merchant, Texas.

 

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Shanique Wright organized an Afro Caribbean night, raising a total of $806!

 

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Scary Stuff?

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 Are you new to calling Congress?  Worried about making the calls?  It’s as easy as…
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Content Team Updates

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  • Both the website and magazine had their biggest months ever!
  • The website had over 272,000 visitors. (40,000 people more than previous highest month!)
  • The Borgen Magazine had over 80,000 visitors.

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Shannon Warren, Writing Intern, shows us how to deliver a class presentation…

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HR Team Updates

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With lots of new interns joining us again this month, we’d like to wish everyone a very big, warm welcome to The Borgen Project.  We hope that you have a memorable experience as part of our team.

Applications for positions within our internship and volunteer programs remain high, as we experience a year-end surge of new applications.

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RD’s & Advocates Content Team Political Affairs In-Office HR Team PR Total Applicants
October 171 268 117 12 175 231 974

 

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Recognition Awards:

 

This month seven people have achieved Borgen Project Fundraising Awards.

Capital Achievement Award (raise $2,000) or more: Clayton Haglund and Madasen McGrath.

Chief Closer Award (raise $1,000 or more): Kristen Guyler, Peyton Jacobsen, James Blaise, Lester Stone, and Rasmussen.

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Let’s Talk Fundraising!

 

Amanda Warren, talks to Clayton Haglund, who, since talking with Amanda, has now raised over $2000.  Amazing!

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Social Media

What’s the point of all these Tweets?

 

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[big_box left=”People” bellow=”visited borgenproject.org this year after clicking on a link they saw shared on FaceBook”]24,894[/big_box]

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Top Influencers Following The Borgen Project on Twitter

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…Also lots of political leaders follow The Borgen Project on Twitter including:

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Behind the Scenes: “Search Wars”

Most people don’t think about how Google and other search engines determine what content appears in the top results… The Borgen Project, however, has turned SEO (Search Engine Optimization) into a key component. We’re constantly trying to identify terms that are likely to be searched by members of Congress and their staff. From there, our team of Writers produce great articles on the topics that when all goes right appear in the top results and bring political influencers to the organization’s website. Literally, from the moment a person decides to run for office (see below) we’re trying to make sure they are becoming familiar with The Borgen Project and efforts to combat global poverty.

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By identifying terms that are likely to be searched by Foreign Policy LA’s in Congress, The Borgen Project is able to familiarize those staffers with the movement. The term “150 Account” in the example below is used frequently by White House and Congressional staffers to refer to the International Affairs Budget.

 

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